Before email notifications, call centers, or polite hold music, Ancient Rome handled customer complaints with flair, noise, and the occasional sword fight. When a citizen found their new amphora cracked or their laurel wreath looking limp, they did not send a message to the manufacturer. They went straight to the Colosseum.
There, surrounded by roaring crowds, the aggrieved customer would climb the steps, shout their complaint, and wait for justice. Gladiators, always eager for a mid-afternoon warm-up, volunteered to “resolve” the issue in the only way they knew. The audience cheered, wagers were placed, and customer service turned into a full-contact event.
The winner of the duel earned more than applause. They became the official fixer of the problem. Some repaired pottery with impressive skill. Others issued refunds with remarkable efficiency. A few got creative and replaced the broken amphora with one decorated in extra spikes, just to guarantee sturdiness.
Records suggest satisfaction rates were impressively high. Citizens quickly learned that one complaint was usually enough. Historians even suspect the saying “don’t shoot the messenger” began as “don’t duel the fixer.” Either way, Roman customer service made an unforgettable impression and occasionally left a few scorch marks.
As the empire grew, bureaucrats tried scroll-based feedback systems, but nothing matched the thrill of arena arbitration. Merchants began sponsoring their own champion gladiators, complete with armor and refund ledgers. Every transaction came with a handshake and a mild risk of spectacle.
Even minor complaints received the royal treatment. Slow tortoises and squeaky chariots inspired swift repairs and dramatic flair. Crowds loved every minute, and customers left feeling both heard and slightly terrified.
So the next time you find yourself stuck on hold, waiting for a refund, think of Ancient Rome. Their customer service may have been loud, risky, and fiery, but it always got result, and nobody complained twice.



















